MILLER LITE - BRO PACK
The Bro Pack was developed as part of Miller Lite's in-store equity program for 2015-16 for the Hispanic Market. The collapsible pack would be placed either on a cooler door or at the checkout counter to encourage consumers not to forget their friend when buying a can of Miller Lite for themselves.
Creative Director: Juan Santiago
Senior Copywriter: Kevin Waltz
Art Director: Mike Wozniak