STARBUCKS SPRING FOR TARGET - 2018
For this project, our team was tasked with developing a platform concept to help Target become the destination for consumers’ at-home coffee and to win the morning occasion. The overarching idea was to own both the weekend breakfast occasion (brunch, making coffee for two, or just curling up with a good book) and be top of mind for weekday moments as well. The project came to life across different media, including digital rich media, Facebook, Spotify and targeted email ads.
Using the idea of “The same coffee for any moment,” we were able to develop four moments linked together by a single cup. We then used the mechanics of each piece (i.e. the slider bars below) to tell the story of how buying Starbucks Coffee products from Target insured you were ready, no matter what the moment called for.
Creative Director: Liz Gazal
Senior Art Director: Mike Wozniak
Copywriter: Deirdre O'Donoghue