KRAMPUS: WELCOME TO TANNENWALD INSTAGRAM TREE
The Welcome To TannenWald Instagram Tree is a social promotional tool developed for the play KRAMPUS!, which I co-wrote for Chicago's Strangeloop Theatre Company. The tree is composed of six linked Instagram accounts that allow users to navigate the haunted winter retreat where the play is set. The accounts are linked via image tags that will transport the user to different parts of this haunted camp, ultimately leading them to both a theatrical trailer and the shows' ticketing website. The final page also has a hidden discount code for those with sharp eyes.