Goodyear QB Photo-Op Standee

Goodyear QB Photo-Op Standee

2015 Goodyear Cotton Bowl Classic Event Activation

2015 marked Goodyear's first year as the title sponsor of the Cotton Bowl Classic. Our challenge was to develop an exciting fan experience that spoke to college football fans while educating consumers about Goodyear's full product line.

The overall activation included photo-op standees in both Goodyear and team colors, infographic exhibits, a custom t-shirt booth and a complimentary tire check. 

 

Photo-Op Standees in Team Colors

Photo-Op Standees in Team Colors

Fabric-wrapped Infographic Wall

Fabric-wrapped Infographic Wall

Goodyear Custom T-Shirt Booth Graphics & Wingfoot Graphics

Goodyear Custom T-Shirt Booth Graphics & Wingfoot Graphics

Goodyear Tire Check Tool & Retail Bounce Coupon

Goodyear Tire Check Tool & Retail Bounce Coupon

Giant Goodyear Excavator Show Tire and Infographic

Giant Goodyear Excavator Show Tire and Infographic